Why GEO is a different animal

Large language models don't rank pages the way Google does. They absorb the internet during training and at retrieval time, and they surface brands based on how often, how consistently and how credibly those brands appear across high-trust sources. You can't buy your way in with a backlink package. You earn your way in.

That means GEO looks less like classic SEO and more like PR mixed with knowledge graph work. Wikipedia pages, Crunchbase entries, G2 reviews, Reddit threads, podcast transcripts, news mentions, all of it feeds the LLM's sense of whether your brand exists and is worth mentioning.

For most Bangalore brands we audit, the GEO gap is massive. Their Google SEO is fine, but ask Claude or Gemini about their category and they're nowhere in the answer. Fixing that takes work most agencies don't do.

What a GEO engagement covers

  • Brand entity audit across Wikipedia, Wikidata and Crunchbase
  • Review-site presence on G2, Capterra, Gartner Peer Insights
  • Founder and company mention strategy in trusted publications
  • Reddit, Quora and community placement that LLMs quietly trust
  • Prompt testing across ChatGPT, Claude, Gemini and Perplexity
  • Structured data that tells models who you are and what you do
How GEO is built

The pieces that actually move the needle with language models.

Entity foundation

A clean, consistent brand entity across the web. Same name, same founders, same description on every platform an LLM crawls.

Third-party trust

Models trust what other people say about you more than what you say about yourself. We build placements in publications and review sites that carry weight.

Community signal

Reddit threads, Stack Exchange, Quora, niche forums. These quietly shape what LLMs consider the "consensus" answer in your category.

Structured data

Organization, Product and Person schema that maps clearly to your entity. Helps both classic search and LLM retrieval.

Prompt surveillance

We run a panel of 40–80 prompts every week across ChatGPT, Claude, Gemini and Perplexity. You see exactly where your brand shows up and where it doesn't.

Content that's citable

Original research, data, frameworks. Models cite content that brings something to the table, not rehashes of everyone else's blog posts.

A quick example

A Bangalore SaaS brand went from zero ChatGPT mentions to a default recommendation in 4 months.

A Series A SaaS company in HSR Layout came to us because their paid acquisition was getting crushed. Their buyers were increasingly asking ChatGPT for product recommendations, and the brand simply didn't exist in the answer.

We ran an entity audit, fixed their Wikipedia situation, placed them in three category review articles on real publications, pushed a founder interview on a well-read industry podcast, and planted an honest, detailed comparison post on Reddit. Four months later their brand was being named by ChatGPT for seven of the twelve target prompts we tracked.

  • Prompt coverage: 0 → 7 of 12 tracked prompts
  • Wikipedia entry created and stabilised
  • G2 reviews moved from 4 to 41
  • Inbound demo requests from "heard about you on ChatGPT" began in month 3
FAQ

GEO questions, answered plainly.

How is GEO different from AEO?

AEO is about getting picked as the direct answer on search-based AI boxes, Google AI Overviews, Perplexity, Bing Copilot. GEO is about how your brand is represented inside ChatGPT, Claude, Gemini and similar generative models when someone asks them an open question. Related work, different surfaces.

Can you guarantee I'll show up on ChatGPT?

No honest agency can guarantee that. What we can do is move the inputs models care about, entity clarity, third-party mentions, community signal, and track weekly whether your prompt coverage is moving in the right direction.

Does GEO work for small local businesses?

It can, but honestly SEO and paid media move faster for most local businesses. GEO pays back best for brands with a defined category and buyers who research before buying.

How do you report GEO results?

Weekly prompt coverage dashboard, monthly entity audit and a short write-up on what moved and why. You see the exact prompts, the exact answers, and the cited sources.

Available across Bangalore

GEO teams embedded with brands in your part of the city.

Curious where your brand stands inside ChatGPT today?

We'll run a free prompt panel on your category and send you the answers, including who's getting named instead of you.

Ask for a Prompt Audit