What "digital marketing" means at Cubikey

We're picky about the word. A lot of agencies use "digital marketing" as a catch-all for whatever they felt like doing that month. For us, it's a specific set of work: paid media across search, social and CTV, plus organic social, email and lifecycle, and the analytics that tie all of it together.

We don't do this work in isolation. If your site is slow, we'll tell you to fix that before we spend on ads. If your messaging is off, we'll rewrite before we test creative. Digital marketing only works when the fundamentals are clean, and we're not willing to spend your budget on top of a broken funnel.

Channels we run

  • Google Ads, Search, Performance Max, YouTube, Display
  • Meta, Facebook and Instagram paid and organic
  • LinkedIn, paid and organic, built for B2B pipeline
  • Email and lifecycle, HubSpot, Klaviyo, Mailmodo, Customer.io
  • WhatsApp and SMS, for D2C and Indian market-fit brands
  • CTV and programmatic, for brand-building with measurable reach
Performance marketing

Paid media that pays back.

Our paid media team runs campaigns the way an in-house performance lead would, weekly ops reviews, weighted budget allocation, creative testing cycles that don't stop.

Strategy & setup

Conversion tracking audit, account structure, ICP definition, offer sharpening, creative brief. All of it before we touch spend.

Creative production

Static, motion and UGC-style creative in the volume paid media actually needs. Typically 20–40 new assets a month depending on scope.

Campaign ops

Daily account checks, weekly budget reallocation, monthly creative refresh cycles. Less "set and forget", more "ship and learn".

Landing page CRO

Dedicated campaign landing pages, tested against control. We treat every page as a lever, not a static asset.

Attribution

UTMs, GA4, server-side tagging and platform-side conversion APIs. So the numbers in your CRM and in the ad platforms finally agree.

Reporting

One dashboard, one weekly call, one monthly written review. We cut the noise and show you what moved.

Organic social & email

The bits that keep working long after the ad budget runs out.

Paid media is rented attention. Organic social, email and owned content are the parts you keep. We run both tracks for most of our Bangalore clients, performance gives the volume, organic builds the brand that makes performance cheaper over time.

  • LinkedIn thought leadership for founders and leadership teams
  • Instagram and YouTube content production, end-to-end
  • Lifecycle email design, writing and automation
  • Monthly newsletters that don't feel like spam
  • Community management for D2C and consumer brands
FAQ

Digital marketing questions we get in the first call.

What's the minimum ad budget to work with you?

For performance marketing retainers we usually ask for a minimum monthly spend of ₹3L across platforms. Below that, the learning budget isn't large enough to move numbers meaningfully. Brand and organic work doesn't have the same floor.

Do you charge a percentage of ad spend?

We don't. We charge a flat monthly fee because percentage-of-spend pricing gives agencies the wrong incentive, it rewards scaling budget, not scaling outcomes. Our fee is based on the scope of work, not on how much we spend for you.

Will this work with my existing in-house team?

Yes, most of the time. We plug into Slack, your project tool of choice, and your weekly cadences. We'll take the parts your team doesn't have bandwidth for and hand off cleanly as your team grows.

Can you also handle SEO alongside paid?

Yes. We run AI SEO, AEO and GEO out of the same team. Clients who combine paid and organic typically see better compound results than single-channel engagements.

On-ground in Bangalore

Digital marketing teams in your pin code.

Ready to spend smarter, not more?

Book a call. We'll look at your last quarter of spend and tell you what we'd change first.

Book a Call