01 · Question mining
We pull the actual questions people type into Google, ask on Reddit, drop into Perplexity and debate on Quora about your category. These become the brief for every piece of content we write.
Search has changed. When a prospect in Bangalore asks Google "best CRM for small business" or opens Perplexity and types the same, they don't get ten links anymore. They get a single answer, with two or three sources. AEO is how you become one of those sources.
Regular SEO is about ranking on Google's first page. AEO is about getting quoted by the AI box that now sits above those rankings, Google AI Overviews, Bing Copilot, Perplexity, You.com and similar.
The mechanics are different. Traditional SEO rewards broad authority and backlinks. AEO rewards content that directly, clearly answers a question, with supporting evidence the AI can trust. If your article has a clean definition, a well-structured list and a factual claim it can cite, you have a real shot at being the quoted source.
A lot of Bangalore brands we speak to haven't adjusted yet. Their blog is still full of 2,000-word "ultimate guides" that rank but don't get cited. The AI engines skip over them and pick shorter, sharper content instead.
We pull the actual questions people type into Google, ask on Reddit, drop into Perplexity and debate on Quora about your category. These become the brief for every piece of content we write.
Every page opens with a clear, quotable answer in the first 60 words. Supporting detail, data and examples come after. This is the single biggest shift from classic SEO writing.
We layer FAQPage, HowTo and Article schema so answer engines can pull the exact fragment they need. Clean markup is half the battle.
Answer engines prefer content that links out to trusted sources and includes named authors, publish dates and clear expertise signals. We build that into every piece.
Every week we check whether your brand shows up on Google AI Overviews and Perplexity for target queries. We show you the exact prompts and the cited URLs.
If a page isn't getting picked up, we know why within two weeks. Sometimes it's a structure issue, sometimes it's a trust issue. We rework and retest.
Not every business needs AEO urgently. Here's where it pays back fastest.
Buyers research for weeks before booking a demo. Getting cited in that research window compounds fast.
High-consideration decisions where prospects ask "is X better than Y" repeatedly. Answer engines love these queries.
Trust-driven categories where being a cited source carries real weight with prospects.
No. Think of it as SEO's newer sibling. Google still sends a lot of traffic through classic organic results. AEO adds a layer on top, so when the AI Overview shows up, you're in it instead of losing the click.
AEO focuses on being picked as the answer on search-based AI tools (Google AI Overviews, Perplexity, Bing). GEO focuses on being cited by generative models like ChatGPT and Claude when people ask them open-ended questions. Overlapping work, different surfaces.
Faster than SEO, in our experience. Well-structured content often starts showing up in AI Overviews within four to eight weeks, especially for niche queries where the AI doesn't already have a strong default source.
Most Bangalore clients start with a 30-day audit plus 10 rebuilt pages, then move into a monthly retainer. We'll scope it to what you actually need, not the other way around.
Send us your domain. We'll run a free AEO citation check and share what we find.
Request a Citation Check